Founded in 1949 by Kihachiro Onitsuka, the company’s name is derived from the Latin phrase "Anima Sana In Corpore Sano" (A Sound Mind in a Sound Body), reflecting its commitment to promoting an active and healthy lifestyle.
ASICS is particularly known for its innovative running shoes, featuring cutting-edge technologies such as GEL® cushioning, FlyteFoam®, and TRUSSTIC™ systems, which enhance comfort, support, and stability. The brand is a favorite among athletes, runners, and fitness enthusiasts worldwide, offering a perfect balance of performance and style.